The Cost Of The Campaign For Mayor of Midland 10/8/13
CBS 7 News
October 8, 2013
MIDLAND-More than $100,000 has already been raised, but CBS 7 is taking a closer look at where that money is going.
John James and Jerry Morales are the two candidates who raised the most money so far. Together, they brought in a combined total of $137,095 (James - $55,895, Morales - $81,200), according to campaign financial reports filed Monday.
"It’s the first filing report of all your contributors, your expenses, in-kind donations,” said Mayoral Candidate Jerry Morales.
So where did it go? An examination of finance reports show each of the five candidates spent money on advertising or printing expenses. James shelled out Approximately $34,000 for a contract with Hunt Advertising. Morales paid $1,300 for one billboard with Lamar. He says the rest haven't been invoiced yet, stating he received about $12,000 in advertising at no cost to him.
“The most expensive part of a campaign is radio, TV and print,” said Mayoral Candidate John James.
It’s a far cry from the $1,900 raised by mayoral candidate Chester Anderson.
(Jerry Morales - $81,200, John James - $55,895, Kathy White - $4,261, Keith McLelland - $2,550, Chester Anderson - $1,900)
So who is donating?
For the top two candidates, James had a $5,000 donation from Julie Edwards and a $2500 dollar donation from Tim Leach, an executive at Concho, a prominent oil and gas business.
Morales had the biggest single donation at $10,000 from James C. Henry, also a prominent oil businessman.
Both tout local business owners, friends and even family among those supportive of their campaigns.
Both responded when asked if there should be limitations on how much donors can give to municipal campaigns.
"I think there is a modicum of free speech here that people – whether it’s $10 or $100 or $5000 that people certainly should be free to give what they want,” James said.
"I would not be opposed to regulations put in place on contributions. It wouldn’t affect me, if the limit was set at $500, I would just have to work that much harder to get my message out,” Morales said.
The election will be held November 5th. The candidates will file another financial report 8 days before the election.