Prada Marfa Artists: It's Art, Not Advertising 9/29/13
September 29, 2013
EL PASO, Texas (AP) - The creators of the controversial Prada Marfa display located on a rural West Texas highway say it's a work of art and not an advertisement.
The Texas Department of Transportation recently declared the small building illegal because it bears the Prada luxury goods logo.
The faux store has displayed the brand's logo since it was built in 2005. But the state considers it a sign. The installation does not have a license nor is located in an area eligible for permits.
Controversy arose after TxDOT declared as illegal the Playboy Marfa, a nearby display of a neon-lit Playboy bunny.
The artists who created Prada Marfa, Michael Elmgreen and Ingar Dragset, said Friday it would be a "shame" if it were dismantled.
Marfa is about 190 miles southeast of El Paso.